I’m not sure whether to file this post under “smart, targeted marketing” or “entropy takes over.” I’ve recently started a new blog about music and music education, and today I’m going live with a blog on hiking. I’ve also a started new Facebook page for music, and will soon be splitting my writing page into [...]
Archive for the ‘Marketing’ Category
Updates, Suite101 Blog Interviews Karen Berger
Posted in Marketing, Travel Writing, tagged linkedin on August 18, 2010 | Leave a Comment »
I was interviewed in “The Limelight,” Suite101.com’s blog, by associate editor Lima Al-Azzeh. Mostly, we talk about managing a long-term writing career, networking, and a little bit about long-distance hiking, which has been the subject of many of my books and articles. Update: unfortunately, Suite does not keep complete archives and the interview is gone). [...]
Beethoven’s Fur Elise and Viral Marketing
Posted in Marketing, Music, tagged Business of freelancing, linkedin on October 9, 2009 | 4 Comments »
Funnily enough, or perhaps it’s inevitable, of all the articles (156 at this writing) I’ve published on Suite 101, the one that is getting the most number of hits on the day of its launch isn’t about hiking or music, where I have lots of readers, but, funnily enough, marketing. Viral marketing, to be precise. [...]
Getting in Print: Public Relations
Posted in Business Issues, Marketing, tagged public relations on October 16, 2008 | 2 Comments »
Let’s say you’ve got your event listed in all the newspaper calendars (which you learned how to do at http://createworklive.com/2008/10/15/getting-in-print-local-listings/). But now you think it deserves a bit more print than a teeny mention in 6-point type. You want an article about it. Maybe even a picture. After all, newspapers and magazines are full of articles about just such [...]
Getting in Print: Local Listings
Posted in Marketing on October 15, 2008 | Leave a Comment »
Let’s say you have a show coming up — concert, exhibit, poetry reading, whatever…. And you want an audience. Let’s also say, you want more of an audience than your four most loyal students, your two best friends, and your mom… You’ve go to get the word out — beyond your usual suspects. Now, to be [...]
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